Role Senior Strategist
Agency Grammar
Brand Medley (Mental health startup)
Project Brand Positioning
Date Spring 2019
Motivated by their own experiences in the corporate world and life, mother-daughter founding team Edith Cooper and Jordan Taylor set out to create a group coaching experience and community that nurtures and supports the next generation of leaders.
Working closely with Grammar’s strategy lead and co-founder, we conducted intimate 1-1 interviews with early Medley participants, board members and stakeholders to define and craft the Medley brand.
Medley continues to be a vibrant company, celebrating community, conversation, and personal development.