About

New York-based brand strategist, photographer and writer who digs deep to uncover and reveal the magic within.

 
 

I’m a brand strategist with 15 years of experience working with leading design studios, consulting firms and advertising agencies to help creatively solve client business and brand challenges across strategic disciplines. I specialize in helping companies surface and activate their powerful, ownable strengths to drive meaningful transformation.

In addition to strategy, I’m a photographer - primarily selling stock via Getty (where I’ve made my cat famous) in addition to the occasional portrait. I’m also working on a semi-autobiographical novel, bringing to life my early years of living in the East Village and weaving in a bit of family lore.

I originally wanted to be a treasure-hunting archeologist (Thanks Indiana Jones!). Instead, when I’m not seeking strategy nuggets, I’m traveling with my camera in hand or capturing the latest characters for my WIP novel. I live in Crown Heights, Brooklyn where I satisfy my intense curiosity of people through long walks to the subway and quality time on the A train.

Positioning & Purpose • Brand Identity • Brand Architecture • Brand Architecture • Messaging • Creative Strategy • Creative Development • Portrait Photography

Let’s work together

Contact me at:
molly@mollyaaker.com